Develop, design, implement and manage ACJCE’s and RE Coalition’s social media strategies to maximize their audience outreach and engagement
Training the media and communication team of ACJCE and RE Coalition to implement and integrate their social media strategies
Managing and planning the creation and posting of original, high quality content on social platforms of ACJCE and RE Coalition
Ensuring regular postings on the social media platforms of ACJCE and RE Coalition
To organize advocacy campaigns, webinars, seminars, consultation involving stakeholders on the sociology-economic feasibility of coal to gas conversion in Thar
Liaising with media and communication team of ACJCE and RE Coalition to ensure that their social media posts are of high quality and relevant to their prospective audiences
Collaborating with media and communication teams of ACJCE and RE Coalition to create social ‘buzz’ regarding new trends and updates related to climate change and energy transition
Preparing regular periodic reports on online traffic attracted by the websites and social media platforms of ACJCE and RE Coalition
Designing, planning and running regular social media campaigns around the work being done by ACJCE and RE Coalition
Designing and conducting Q&A sessions, live forums and online discussions on social media platforms of ACJCE and RE Coalition
Tracking and analyzing SEO and user engagement to provide effective solutions for content optimization
Communicating and interacting regularly with researchers, academics, social mobilizers and other coordinators working with the member organizations of ACJCE and RE Coalition
Learning and implementing the latest trends and changes in digital technologies and social media sphere
Attend internal and external meetings organized by ACJCE and RE Coalition as well as their member organizations.
Qualifications and skills required::
Master’s degree in Marketing or a relevant field
Excellent knowledge of the working of Facebook, YouTube, Twitter, LinkedIn and Instagram
At least three years of proven work experience as a Social Media Strategist or Social Media Manager at middle-sized organizations (with at least 20 employees)
Proven experience of using social media for awareness raising and policy advocacy
Practical knowledge of SEO and web traffic metrics
The ability to identify the target audience’s preferences and build content to meet those expectations
High level of familiarity with social media KPIs
Excellent multitasking skills
Strong written and verbal communication skills in English