Job description:
- Develop, design, implement and manage ACJCE’s and RE Coalition’s social media strategies to maximize their audience outreach and engagement
- Training the media and communication team of ACJCE and RE Coalition to implement and integrate their social media strategies
- Managing and planning the creation and posting of original, high quality content on social platforms of ACJCE and RE Coalition
- Ensuring regular postings on the social media platforms of ACJCE and RE Coalition
- Liaising with media and communication team of ACJCE and RE Coalition to ensure that their social media posts are of high quality and relevant to their prospective audiences
- Collaborating with media and communication teams of ACJCE and RE Coalition to create social ‘buzz’ regarding new trends and updates related to climate change and energy transition
- Preparing regular periodic reports on online traffic attracted by the websites and social media platforms of ACJCE and RE Coalition
- Designing, planning and running regular social media campaigns around the work being done by ACJCE and RE Coalition
- Designing and conducting Q&A sessions, live forums and online discussions on social media platforms of ACJCE and RE Coalition
- Tracking and analyzing SEO and user engagement to provide effective solutions for content optimization
- Communicating and interacting regularly with researchers, academics, social mobilizers and other coordinators working with the member organizations of ACJCE and RE Coalition
- Learning and implementing the latest trends and changes in digital technologies and social media sphere
- Attend internal and external meetings organized by ACJCE and RE Coalition as well as their
member organizations.
Qualifications and skills required:
- Master’s degree in Marketing or a relevant field
- Excellent knowledge of the working of Facebook, YouTube, Twitter, LinkedIn and Instagram
- At least three years of proven work experience as a Social Media Strategist or Social Media Manager at middle-sized organizations (with at least 20 employees)
- Proven experience of using social media for awareness raising and policy advocacy
- Practical knowledge of SEO and web traffic metrics
- The ability to identify the target audience’s preferences and build content to meet those expectations
- High level of familiarity with social media KPIs
- Excellent multitasking skills
- Strong written and verbal communication skills in English